Buying Gold & Silver
Diwali remains among the biggest festivals of India in terms of celebrations and all-round festivities. This five-day festival brings joy and hope for people who light up their homes and decorate them to welcome the occasion. During the festival, people go on a shopping spree, buying gold & silver besides many other items. Everyone shops in this festival as it’s a custom and considered lucky,
On this day, the blessings of goddess Lakshmi (Goddess of wealth) is invoked, thus signifying the merit of this festival. Buying jewellery remains among the biggest activities of Diwali for various religious reasons associated with it. Among jewelleries, silver and gold remain the most sought-after products in markets across India, as the majority buys either of the two.
As per the custom, buying metals increases one’s wealth for the ensuing year, and this sets the pace for frenzy buying of gold & silver during the festival. Despite high prices, people buy these metals for benediction and blessings of the gods and goddesses. If anyone can’t afford jewellery, he or she then goes on to buy kitchen utensils and some cheaper metal products to align with the rituals of the festival .
Jewellery showrooms and shops across India attract a huge crowd during the festival of lights. If silver is bought for puja purposes, then gold, diamond and platinum are possessed for myriad reasons, including investment and better financial planning. For Diwali shopping, gold remains the first choice for many, however all can’t afford it for being costly. And hence, silver items or jewelleries are bough by the majority.
Besides jewellery, people also love to buy bars and coins to complete their festival shopping. More so, jewelleries of gold, diamond and platinum of smaller denominations are bought to fulfil the wishes even without burning a hole in the pocket. In a nutshell, celebrations of Diwali remain unrivalled for its all-round festivities and charms, including shopping by all.
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